tbh – true beautiful honest Permanent Color Creme 6-64W Dark Blonde Chocolate Beige 60ml

tbh – true beautiful honest professional hair products feature a 100% vegan formula* and naturally-derived ingredients that offer a high level of care during the colouring process:

HAIR COLOUR DYES** – Crafted together for shimmering, powdery nuances, they include a specialist hair colour dye (HEP+) known to reduce the risk of developing allergies***.

50% LESS AMMONIA (Ammonium Hydroxide) – Up to 50% less Ammonia**** for preserving hair integrity and providing a more pleasant colouring experience.

GRAPE SEED OIL (Vitis Vinifera Seed Oil) – Leaves the hair with a natural, healthy glow.

ARGAN OIL (Argania Spinosa Kernel Oil) – Widely used in skin care, this natural ingredient enhances the hair's softness.

MACADAMIA OIL (Macadamia Temifolia Seed Oil) – Known for its caring properties, this natural ingredient boosts the hair's shine.

SHEA BUTTER (Butyrospermum Pakii Butter) – Rich in fatty acids, Shea Butter is used in the Tone Softener formulation to help improve the hair's condition.


*Free from animal-derived ingredients.

**Hydroxyethyl-p-Phenylenediamine Sulphate, Resorcinol, 2,7-Naphthalenediol, 2,4-Diaminophenoxyethanol HCl, 2-Methylresorcinol, 1,3-Bis-(2,4-Diaminophenoxy) Propane HCL, 5-Amino-6-Chloro-o-Cresol, 2-Amino-3-Hydroxypyridine, 1-Hydroxyethyl-4,5-diamino-pyrazole sulphate, 2-Amino-6-Chloro-4-nitrophenol.

***Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction which can be severe. Always perform an Allergy Test 48 hours before each application. If you have previously suffered from a reaction after colouring the hair, you must not use this product. Follow the safety instructions on the packaging and consult www.schwarzkopf-professional.com for further advice.

****vs. standard permanent colouration.